Design is How it Works

Steve Jobs once said:

Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.

This quote is not only a perfect fit for objects such as iPhones, watches (both digital and analog) but also for organizations.  A perfect watch design and movement makes the complications flow without friction to the gears, creates the longest life/power reserve, serves a purpose for the user and is aesthetically pleasing to the eye adhering to certain design principles that may not guarantee acceptance but greatly increase the likelihood.

Good org design cannot be focused only on appropriate spans of control and minimization of layers but it needs to address interaction between humans, the speed information can travel, optimization of learning and development across an organization and reduces friction where possible.   Recreating an org structure is equivalent to building the movement of a watch.  If done right, it perpetuates momentum. If done wrong, it is an expensive waste of time and money.  

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