A Higher Purpose for Business Organizations

From the archive:

Common corporate nomenclature often assigns the Business team with the shortened “B-Team” or “B-Side”. The label might serve as a convenient abbreviation simplifying meeting/calendar subject lines, but more interestingly, “B-Team” can be indicative of the way a product-oriented founder views the business. For many leaders, business actually is an afterthought to the A-Team – Product/Engineering. Moreover, the Sales organization is seen as a coin operated function with the single purpose of driving revenue regardless of product-market fit or market demand.

A properly hired and trained sales organization should do much more than sell features dreamt up by the Product org. The Sales team is on the front line of untapped markets while Operations (Client Services) is normally the first to learn the needs of existing business. Taken together, insights from both teams can be invaluable in shaping product development and prioritizing feature launches based on market requirements.

There are countless tactics that can empower the B-Side to help your Product team build the best products for the market, but we will focus on a handful here.

Read full article on Linked In Here.

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